What I Do
Apex Digital is a Digital Analytics agency founded by Sam Cox, committed to helping businesses harness the power of data to drive growth and make informed decisions. Digital Presence for any business today is a minimum requirement, so the ability to extract actionable insights from your online presence is paramount. I offer a comprehensive suite of Digital Analytics services to empower your digital strategy.
Digital Analytics Services
Analytics and Website Tagging Audits & Implementations
Unlock the full potential of Google Analytics 4 to gain a deeper understanding of user behaviour.
(NEW) Server Side Tagging
Put steps in place to fully own and control your website data collection, and where you send it to. All done in the cloud.
Google BigQuery Reporting & Integrations
Google BigQuery takes your analytics to the next level, and unifies all the Digital Analytics services into your ecosystem.
Conversion Rate Optimisation
Many businesses spend a large chunk of marketing budget directing users to a website or app, but key to the success of this activity is the conversion performance.
Digital Analytics Training packages
Data and the tools used to collect and analyse it have become increasingly more complex, which for most marketing teams is a steep learning curve.
Advertising setup Tracking & Marketing Analytics
If you’ve set up your advertising, or starting from scratch the next step is squeezing value out of the money spent.
Unsure which services you need? Get in touch to discuss your requirements
Or Send me a message
More about me..
Partner with a professional who has worked across both client and agency businesses across numerous industries.
My Posts
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5 things to consider when using Google Analytics 4
GA4 has been here for a while now, but still, it needs “hacking” to get the best results. Many users need GA4 Help, you are not alone! In 2023, Google killed GA as we knew it, leaving many organisations without a reliable data source for digital platforms. An overarching rule of all the GA4 considerations,…
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Agility and Expertise: The benefits of digital analytics freelancers over full-time hires
Digital analysts need to go beyond one set of skills. Often in digital analytics recruitment, the focus is on someone to own a deliverable or tool, but this does not consider the broader role requirements needed for effective project delivery. This generally leads to digital analysts getting really good at one bucket of analytics, such…
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Google BigQuery should be integral to your analytics tech stack
Google has recently announced changes to sampling in the GA4 user interface, so this is another good reason why businesses should embrace big data. In this article, I talk about sampling and all the other benefits of using Google BigQuery over standard reporting. What is Google Big Query? Google BigQuery is a way to access…
Ready to take your digital analytics to the next level? Contact me today to schedule a consultation and discover how Apex Digital can transform your business:
Data-Driven Decisions
Make informed decisions backed by data, minimizing guesswork and maximizing ROI.
Cost Savings
By optimizing your digital strategy and advertising efforts, make the most of your budget, reducing wasteful spending.
Improved User Experience
Enhance your user’s experience, resulting in higher engagement, lower bounce rates, and increased conversions.
Enhanced Competitiveness
Stay ahead of the competition with industry leading analytics adapting your strategy in real time.
Efficiency & Productivity
Empower your team with the knowledge and tools needed to work smarter, not harder.
Measurable Growth
Make quantifiable improvements in key performance metrics, translating into growth.
Get in touch to discuss your requirements