Google BigQuery takes your analytics to the next level, and GA4 connects to BigQuery for free. The SQL tool scales with your data needs, accommodating growth without compromising performance, and allows you to create custom dashboards and reports in BigQuery for in-depth insights tailored to your business’s unique requirements.
If you need to truly understand your digital metrics using the power of SQL, get in touch with me today for a to transform how you analyse your digital platform.
Discover how Google BigQuery revolutionises your analytics potential in the era of GA4. Recent changes in Google Analytics 4 (GA4) have revealed limitations in traditional reporting, making it crucial for businesses to embrace innovative solutions like Google BigQuery for transformative insights and precision analytics.
What is Google BigQuery?
Google BigQuery is your gateway to the Google Cloud Platform’s vast data through SQL, providing unparalleled flexibility in analysing digital platforms. What was once exclusive to Google Analytics 360 users is now available in the free version of GA4, allowing businesses of all sizes to harness the power of big data science.
Why Choose Google BigQuery Over Standard Reporting?
A few reasons:
Eliminate Sampling Uncertainty:
Be done with ambiguity in reports caused by sampling in GA4. With BigQuery, access unsampled data, ensuring accuracy even in properties with over 10 million events per query.
Extended Data Retention:
Unlike GA4’s 14-month data retention limit, BigQuery offers indefinite data storage, enabling robust multi year analytics essential for benchmarking and forecasting.
Instant GA4 Data Access:
Say goodbye to delayed data availability. BigQuery allows querying of real time tables, providing real time insights without the lag experienced in GA4.
Integration Capabilities:
Seamlessly integrate customer databases with BigQuery to unlock sophisticated analytics by merging onsite and offsite behaviour.
Dynamic User Segmentation:
Create unsampled audience segments in real time for precise, repeated queries, eliminating the constraints of GA4’s interface.
Enhanced Data Flexibility:
Instantly access event parameters without waiting for custom dimensions, allowing immediate data utilisation.
Sessionised Funnel Analysis:
Dive into accurate funnel metrics with precise dropout rates, by passing limitations faced in GA4’s interface.
BigQuery should be part of your analytics tech stack
Integrating Google BigQuery into your analytics arsenal is pivotal in overcoming the limitations of GA4’s user interface. Gain superior control, precision, and flexibility over your data, empowering informed decision making and value adding insights into your digital platforms.
Break free from unreliable reporting and gain a competitive edge with cutting edge analytics prowess.
Hire me to streamline your analytics reporting and supercharge your analytics capability.
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