Upskill Your Marketing Team

Data and the tools used to collect and analyse it have become increasingly more complex, which for most marketing teams is a steep learning curve. Many people are in the foothills of this curve, which could be holding back team productivity and leaving opportunities on the table. By utilising Digital Analytics training courses, marketing teams can begin to excel in data analytics, and ensure you are ahead of the competition.

We offer the following Digital Analytics Courses:

• How GA works and an overview of capability

• How to extract the data you need

• Data configuration and common mistakes

• Modify reports and using the explorer

• Campaign Strategy
• Tagging & Google Consent Mode
• Conversion Tracking
• Performance Max
• Best practices

• What are sessions and users, and how are they defined

• Understanding the data behind the interface

• Custom Dimensions and metrics

• Segmentation and audience building

• Installing client side GTM

• Configuring the GA and essential marketing tags

• Planning your data collection strategy and schema

• Understanding and transforming the dataLayer

• How to ensure fully compliant tracking (with a CMP)

• Server side GTM

• Connecting data sources

• BigQuery SQL fundamentals

• The SELECT statement

• How to define your key metrics and analyse events

• How to join datasets

• History of tracking & measurement

• Overview of the current challenges marketers face

• Dealing with SkadNetwork data and Mobile Measurement Platforms

• Creating a single customer view (with GA4 and BigQuery)

• The need to create a first party data strategy

• What is 1^st and 3^rd party customer data?

Digital Analytics Training Courses provide your team the best chance to adapt to constant changes and challenges in the Digital Analytics Landscape

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