What I Do
Apex Digital is a Digital Analytics agency founded by Sam Cox, committed to helping businesses harness the power of data to drive growth and make informed decisions. Digital Presence for any business today is a minimum requirement, so the ability to extract actionable insights from your online presence is paramount. I offer a comprehensive suite of Digital Analytics services to empower your digital strategy.
Digital Analytics Services
Analytics and Website Tagging Audits & Implementations
Unlock the full potential of Google Analytics 4 to gain a deeper understanding of user behaviour.
(NEW) Server Side Tagging
Put steps in place to fully own and control your website data collection, and where you send it to. All done in the cloud.
Google BigQuery Reporting & Integrations
Google BigQuery takes your analytics to the next level, and unifies all the Digital Analytics services into your ecosystem.
Conversion Rate Optimisation
Many businesses spend a large chunk of marketing budget directing users to a website or app, but key to the success of this activity is the conversion performance.
Digital Analytics Training packages
Data and the tools used to collect and analyse it have become increasingly more complex, which for most marketing teams is a steep learning curve.
Advertising setup Tracking & Marketing Analytics
If you’ve set up your advertising, or starting from scratch the next step is squeezing value out of the money spent.
Unsure which services you need? Get in touch to discuss your requirements
Or Send me a message
More about me..
Partner with a professional who has worked across both client and agency businesses across numerous industries.
My Posts
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Poor Conversion Rate? Conventional ‘CRO’ is not the answer
CRO Best Practices to boost your online platform Answering this question is why we have an industry around Conversion Rate Optimisation (CRO). This article will go over common mistakes and CRO best practices. Fundamentally, understanding data and applying it to the business context is the key to success, however, it’s quite common for CRO to…
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The Google Analytics 4 Session: How it’s calculated
How are Google Analytics 4 sessions calculated? A common question in marketing is, “How many people visited my website last month?” the answer should be relatively simple. Most marketing analysts would use the go-to metric they have always used, and the stakeholders wouldn’t expect anything else: the Google Analytics 4 session. If we break down…
Ready to take your digital analytics to the next level? Contact me today to schedule a consultation and discover how Apex Digital can transform your business:
Data-Driven Decisions
Make informed decisions backed by data, minimizing guesswork and maximizing ROI.
Cost Savings
By optimizing your digital strategy and advertising efforts, make the most of your budget, reducing wasteful spending.
Improved User Experience
Enhance your user’s experience, resulting in higher engagement, lower bounce rates, and increased conversions.
Enhanced Competitiveness
Stay ahead of the competition with industry leading analytics adapting your strategy in real time.
Efficiency & Productivity
Empower your team with the knowledge and tools needed to work smarter, not harder.
Measurable Growth
Make quantifiable improvements in key performance metrics, translating into growth.
Get in touch to discuss your requirements