Sam cox is a digital analytics freelancer providing services for GA4, Google analytics, Google Tag Manager, Google Big Query and more

What I Do

Apex Digital is a Digital Analytics agency founded by Sam Cox, committed to helping businesses harness the power of data to drive growth and make informed decisions. Digital Presence for any business today is a minimum requirement, so the ability to extract actionable insights from your online presence is paramount. I offer a comprehensive suite of Digital Analytics services to empower your digital strategy.

Digital Analytics Services

Google Analytics 4

Analytics and Website Tagging Audits & Implementations

Unlock the full potential of Google Analytics 4 to gain a deeper understanding of user behaviour.

Google tag manager and server side tagging services

(NEW) Server Side Tagging

Put steps in place to fully own and control your website data collection, and where you send it to. All done in the cloud.

Google BigQuery

Google BigQuery Reporting & Integrations

Google BigQuery takes your analytics to the next level, and unifies all the Digital Analytics services into your ecosystem.

Conversion Rate Optimisation - CRO

Conversion Rate Optimisation

Many businesses spend a large chunk of marketing budget directing users to a website or app, but key to the success of this activity is the conversion performance.

Digital Analytics Training

Digital Analytics Training packages

Data and the tools used to collect and analyse it have become increasingly more complex, which for most marketing teams is a steep learning curve.

Digital advertising setup, including google ads

Advertising setup Tracking & Marketing Analytics

If you’ve set up your advertising, or starting from scratch the next step is squeezing value out of the money spent.

Unsure which services you need? Get in touch to discuss your requirements

Or Send me a message


More about me..

Partner with a professional who has worked across both client and agency businesses across numerous industries.

My Posts


  • Poor Conversion Rate? Conventional ‘CRO’ is not the answer

    CRO Best Practices to boost your online platform Answering this question is why we have an industry around Conversion Rate Optimisation (CRO). This article will go over common mistakes and CRO best practices. Fundamentally, understanding data and applying it to the business context is the key to success, however, it’s quite common for CRO to…

    Read more

  • The Google Analytics 4 Session: How it’s calculated

    How are Google Analytics 4 sessions calculated? A common question in marketing is, “How many people visited my website last month?” the answer should be relatively simple. Most marketing analysts would use the go-to metric they have always used, and the stakeholders wouldn’t expect anything else: the Google Analytics 4 session. If we break down…

    Read more


Ready to take your digital analytics to the next level? Contact me today to schedule a consultation and discover how Apex Digital can transform your business:

Data-Driven Decisions

Make informed decisions backed by data, minimizing guesswork and maximizing ROI.

Cost Savings

By optimizing your digital strategy and advertising efforts, make the most of your budget, reducing wasteful spending.

Improved User Experience

Enhance your user’s experience, resulting in higher engagement, lower bounce rates, and increased conversions.

Enhanced Competitiveness

Stay ahead of the competition with industry leading analytics adapting your strategy in real time.

Efficiency & Productivity

Empower your team with the knowledge and tools needed to work smarter, not harder.

Measurable Growth

Make quantifiable improvements in key performance metrics, translating into growth.

Get in touch to discuss your requirements

Or connect with me or LinkedIn