What are the most effective data points to track that tell you how well your website is functioning? The purpose of most websites is either to drive ecommerce sales, drive leads or drive engagement with content. Some of these are applicable to all of these, while some are quite specific. The key metric we should […]
Author: Sam Cox
Privacy Sandbox: What is happening to 3rd party cookies?
You may have seen some noise online about the phasing out of third-party cookies and the introduction of Google’s Privacy Sandbox. This post is to explain what this means in varying aspects of digital marketing. There’s lots of emotive & negative language to describe this change. Some may call it a “cookie-pocalypse”, be very wary […]
Alternatives to GA4 (Part 1): Where is Digital Analytics Heading?
What other Digital Analytics tools are available? There are many Digital Analytics Tools that are alternatives to Google Analytics 4 (GA4) on the market today. These existed before GA4, but have come to the forefront because of the consensus that standard GA4 can be limited for many basic use cases. In this article I’m going […]
5 things to consider when using Google Analytics 4
GA4 has been here for a while now, but still, it needs “hacking” to get the best results. Many users need GA4 Help, you are not alone! In 2023, Google killed GA as we knew it, leaving many organisations without a reliable data source for digital platforms. An overarching rule of all the GA4 considerations, […]
Agility and Expertise: The benefits of digital analytics freelancers over full-time hires
Digital analysts need to go beyond one set of skills. Often in digital analytics recruitment, the focus is on someone to own a deliverable or tool, but this does not consider the broader role requirements needed for effective project delivery. This generally leads to digital analysts getting really good at one bucket of analytics, such […]
Google BigQuery should be integral to your analytics tech stack
Google has recently announced changes to sampling in the GA4 user interface, so this is another good reason why businesses should embrace big data. In this article, I talk about sampling and all the other benefits of using Google BigQuery over standard reporting. What is Google Big Query? Google BigQuery is a way to access […]
Poor Conversion Rate? Conventional ‘CRO’ is not the answer
CRO Best Practices to boost your online platform Answering this question is why we have an industry around Conversion Rate Optimisation (CRO). This article will go over common mistakes and CRO best practices. Fundamentally, understanding data and applying it to the business context is the key to success, however, it’s quite common for CRO to […]
The Google Analytics 4 Session: How it’s calculated
How are Google Analytics 4 sessions calculated? A common question in marketing is, “How many people visited my website last month?” the answer should be relatively simple. Most marketing analysts would use the go-to metric they have always used, and the stakeholders wouldn’t expect anything else: the Google Analytics 4 session. If we break down […]