What we Do
Apex Digital is a Technical Marketing agency, committed to helping businesses harness the power of data to drive growth and make informed decisions. Digital Presence for any business today is a minimum requirement, so the ability to extract actionable insights from your online presence is paramount. We offer a comprehensive suite of Technical Marketing services to empower your digital strategy.
Technical Marketing Services
Analytics and Website Tagging Audits & Implementations
Unlock the full potential of Google Analytics 4 to gain a deeper understanding of user behaviour.
Digital Advertising
Setup and management of digital advertising accounts such as Google Ads, Meta or LinkedIn Ads.
Data Collection & Tagging
Know all the relevant information about how users interact with your websites and utilise this data proactively.
CRM Development
Our managed CRM solution that enables customer data to be stored securely, and be utilised for lead management and email marketing.
Team Training
Need to upskill your team in the technical aspects of marketing? Our training sessions educate marketers on all aspects of Martech.
Conversion Rate Optimisation (CRO)
Using scientific methods, know for certain what converts higher on your website through CRO.
Data Strategy & Bespoke Projects
Combine multiple apsects of Technical Marketing to deliver a fully integrated technology stack that delivers value.
Cloud Analytics
Upgrade your setup to the cloud to unlock powerful capabilities from your marketing data.
Unsure what you need? Get in touch to discuss your requirements
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Posts
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5 things to consider when using Google Analytics 4
GA4 has been here for a while now, but still, it needs “hacking” to get the best results. Many users need GA4 Help, you are not alone! In 2023, Google killed GA as we knew it, leaving many organisations without a reliable data source for digital platforms. An overarching rule of all the GA4 considerations,…
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Agility and Expertise: The benefits of digital analytics freelancers over full-time hires
Digital analysts need to go beyond one set of skills. Often in digital analytics recruitment, the focus is on someone to own a deliverable or tool, but this does not consider the broader role requirements needed for effective project delivery. This generally leads to digital analysts getting really good at one bucket of analytics, such…
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Google BigQuery should be integral to your analytics tech stack
Google has recently announced changes to sampling in the GA4 user interface, so this is another good reason why businesses should embrace big data. In this article, I talk about sampling and all the other benefits of using Google BigQuery over standard reporting. What is Google Big Query? Google BigQuery is a way to access…
Ready to take your technical marketing to the next level? Contact me today to schedule a consultation and discover how Apex Digital can transform your business:
Data-Driven Decisions
Make informed decisions backed by data, minimizing guesswork and maximizing ROI.
Cost Savings
By optimizing your digital strategy and advertising efforts, make the most of your budget, reducing wasteful spending.
Improved User Experience
Enhance your user’s experience, resulting in higher engagement, lower bounce rates, and increased conversions.
Enhanced Competitiveness
Stay ahead of the competition with industry leading analytics adapting your strategy in real time.
Efficiency & Productivity
Empower your team with the knowledge and tools needed to work smarter, not harder.
Measurable Growth
Make quantifiable improvements in key performance metrics, translating into growth.
Get in touch to discuss your requirements