What we Do
Apex Digital is a Technical Marketing agency, committed to helping businesses harness the power of data to drive growth and make informed decisions. Digital Presence for any business today is a minimum requirement, so the ability to extract actionable insights from your online presence is paramount. We offer a comprehensive suite of Technical Marketing services to empower your digital strategy.
Technical Marketing Services
Analytics and Website Tagging Audits & Implementations
Unlock the full potential of Google Analytics 4 to gain a deeper understanding of user behaviour.
Digital Advertising
Setup and management of digital advertising accounts such as Google Ads, Meta or LinkedIn Ads.
Data Collection & Tagging
Know all the relevant information about how users interact with your websites and utilise this data proactively.
CRM Development
Our managed CRM solution that enables customer data to be stored securely, and be utilised for lead management and email marketing.
Team Training
Need to upskill your team in the technical aspects of marketing? Our training sessions educate marketers on all aspects of Martech.
Conversion Rate Optimisation (CRO)
Using scientific methods, know for certain what converts higher on your website through CRO.
Data Strategy & Bespoke Projects
Combine multiple apsects of Technical Marketing to deliver a fully integrated technology stack that delivers value.
Cloud Analytics
Upgrade your setup to the cloud to unlock powerful capabilities from your marketing data.
Unsure what you need? Get in touch to discuss your requirements
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Posts
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Poor Conversion Rate? Conventional ‘CRO’ is not the answer
CRO Best Practices to boost your online platform Answering this question is why we have an industry around Conversion Rate Optimisation (CRO). This article will go over common mistakes and CRO best practices. Fundamentally, understanding data and applying it to the business context is the key to success, however, it’s quite common for CRO to…
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The Google Analytics 4 Session: How it’s calculated
How are Google Analytics 4 sessions calculated? A common question in marketing is, “How many people visited my website last month?” the answer should be relatively simple. Most marketing analysts would use the go-to metric they have always used, and the stakeholders wouldn’t expect anything else: the Google Analytics 4 session. If we break down…
Ready to take your technical marketing to the next level? Contact me today to schedule a consultation and discover how Apex Digital can transform your business:
Data-Driven Decisions
Make informed decisions backed by data, minimizing guesswork and maximizing ROI.
Cost Savings
By optimizing your digital strategy and advertising efforts, make the most of your budget, reducing wasteful spending.
Improved User Experience
Enhance your user’s experience, resulting in higher engagement, lower bounce rates, and increased conversions.
Enhanced Competitiveness
Stay ahead of the competition with industry leading analytics adapting your strategy in real time.
Efficiency & Productivity
Empower your team with the knowledge and tools needed to work smarter, not harder.
Measurable Growth
Make quantifiable improvements in key performance metrics, translating into growth.
Get in touch to discuss your requirements