Digital Analytics Training

Data and the tools used to collect and analyse it have become increasingly more complex, which for most marketing teams is a steep learning curve. Many people are in the foothills of this curve, which could be holding back team productivity and leaving opportunities on the table. By utilising Digital Analytics training courses, marketing teams can begin to excel in data analytics, and ensure you are ahead of the competition.

I offer the following Digital Analytics Courses:

• Google Analytics 4 – Introduction and how to use (basic to intermediate) Including:
  • How GA works and an overview of capabilityHow to extract the data you needData configuration and common mistakesModify reports and using the explorer
  • And more
• Google Analytics 4 – Mastery (Advanced course) Including:
  • What are sessions and users, and how are they defined
  • Understanding the data behind the interface
  • Custom Dimensions and metrics
  • Segmentation and audience building
  • And more
• Google Tag Manager (GTM) – How to transform data collection including:
  • Installing client side GTM
  • Configuring the GA and essential marketing tags
  • Planning your data collection strategy and schema
  • Understanding and transforming the dataLayer
  • How to ensure fully compliant tracking (with a CMP)
  • Server side GTM – Should you do it?
  • And more
• Google BigQuery – How to step up your analytics game – Including:
  • Connecting data sources
  • BigQuery SQL fundamentals
  • The SELECT statement
  • How to define your key metrics and analyse events
  • How to join datasets
  • And more
• The privacy landscape and attribution dilemmas
  • History of tracking & measurement
  • Overview of the current challenges marketers face
  • Dealing with SkadNetwork data and Mobile Measurement Platforms
  • Creating a single customer view (with GA4 and BigQuery)
  • What is 1^st and 3^rd party customer data?
  • The need to create a first party data strategy.

Digital Analytics Training Courses provide your team the best chance to adapt to constant changes and challenges in the Digital Analytics Landscape

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