Attract High Value Customers with Pay Per Click (PPC) Advertising
If you’ve set up your advertising, the next step is squeezing value out of the money spent. I can set up (from scratch if necessary) or optimise your PPC advertising accounts. Then, Define your conversion points and implement advanced techniques to enhance your targeting and increase your marketing spend efficiency.
Begin with Pay Per Click Advertising (PPC)
Do you need to start PPC advertising but don’t know where to start? Book a free consultation with me where I can show you how to approach your advertising and build it into your wider marketing strategy.
PPC should be included amongst the marketing channels for any business, it provides your brand a boost in the search marketplace, where you can reach users who are searching specifically for services like the ones your business offers.
As with most things in marketing, doing something not to it’s full potential is almost as bad as not doing it at all. PPC is no exception, and can be very costly if you target the wrong keywords or have a poor sales funnel to convert the clicks you are paying for.
Marketing Implementation, Analytics & Reporting Services
- Implementation and Auditing of advertising accounts: Google Ads (PPC) & retargeting, Google Universal App Campaigns, Microsoft Ads, Affiliate marketing, Meta Pixels, Meta Retargeting, TikTok, and more.
- Ad Spend Optimisation: Identify underperforming marketing channels and campaigns by defining return on advertising spend or cost per conversion. Then, reallocate budget to those that generate the highest return on investment.
- Customer list Ingestion: Use your owned data to target customers on advertising platforms who are similar to those you already have.
- PPC Creative Insights: Use conversion tracking to assess the effectiveness of different ad creatives, optimising future campaigns.
- Competitor Analysis: Gain insights into competitors’ online advertising strategies and identify opportunities for improvement in PPC.
- Marketing Analytics – Get visibility of your Return on Advertising Spend (ROAS) and Cost per Customer Acquisition (CPA). Identify your true profitability of your advertising activities.
Get In touch
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