Reach the Apex of Your Industry
Get ahead by utilising your most powerful asset: Data
Technical Marketing to suit business scaling ambitions
We are Technical Marketers
The intersection of marketing strategy and technical development
What?
Businesses need to utilise data better to add value and become more efficient.
Why?
It is getting harder to achieve the same return on marketing investment, because the data fueling strategy is becoming more incomplete, opaque and unusable as out of the box SaaS tools, e.g. Google Analytics became worse for non-technical marketers.
How?
Leverage better, owned data into the full customer journey to feed better informed targeting and conversion through advanced Technical Marketing.
Technical Marketing Solutions
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GA4 Audits & Implementations
Are you stuck with a below standard GA4 implementation? You’re not alone. Find out how Apex Digital can optimise GA4 and other tools to help you advance your Digital Analytics
Onsite Optimisation: Digital Analytics & CRO
You could be wasting money paying for clicks to your website which is poor at converting users. Increase your return on advertising spend with a highly effective website.
Digital Marketing Setup & Optimisation
There are so many opportunities to target better customers who are more likely to convert, with tagging and advanced digital analytics, ensure your setup is perfect.
Data Transformation
Digital data is powerful, but how about the rest of your business data? Join up your datasets and realise powerful enrichment can boost your efficiencies and revenue.
Team Training in Technical Marketing
Although getting everything setup is one thing, but empowering marketing teams to be more data literate and advance your day-to-day operations without the need for consultants.
Bespoke Projects
By combining these techniques, your business will become highly data-driven, which in turn will blow away the competition and grow your business sustainably.
Trending Topic
Google Analytics 4 is now the primary analytics tool used globally. Is your business fully transitioned?
If you are struggling to migrate, apex digital provide full GA4 implementations.
Get in Touch
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Poor Conversion Rate? Conventional ‘CRO’ is not the answer
CRO Best Practices to boost your online platform Answering this question is why we have an industry around Conversion Rate Optimisation (CRO). This article will go over common mistakes and CRO best practices. Fundamentally, understanding data and applying it to the business context is the key to success, however, it’s quite common for CRO to…
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The Google Analytics 4 Session: How it’s calculated
How are Google Analytics 4 sessions calculated? A common question in marketing is, “How many people visited my website last month?” the answer should be relatively simple. Most marketing analysts would use the go-to metric they have always used, and the stakeholders wouldn’t expect anything else: the Google Analytics 4 session. If we break down…