Website Tagging & Solutions Architecture

The best tool to utilise is Google Tag Manager, to precisely define and track your goals.

Google Tag Manager (GTM) is a tag management solution that enables website code to be edited without physically changing the site structure.

What is Digital Tagging?

Using code to track website actions, and perform tasks based on user behaviour

At Apex Digital, we see countless examples of brands who don’t track accurately, and it harms their ability to measure conversions and provide goals for their campaigns.

If you provide incorrect or missing information for your digital campaigns, you will be automatically less competitive because you campaigns won’t be able to optimise based on data feedback.

Garbage in = Garbage out

Our Process

Review your website customer journey and map out the key conversion points, reviewing importance and revenue potential.
Create a data strategy based on your other data sources, your website infrastructure, your business requirements and your technology stack.
Implement tracking codes and relevant website infrastructure to configure data flows to all relevant data sources.
Configure any offline conversion APIs as required to enhance any outbound marketing campaign activity.
Report on results and create interactive dashboard to continually monitor data flows and data quality.

The results:

Understanding of Website Behaviour

Understand everything about your customer journey, and where opportunities for improvement lie

Optimisation of Campaigns

Your marketing campaigns will be empowered with high quality data feedback that will give you competitive edge.

Marketing Empowerment

Having one source of truth which all business stakeholders can rely upon.

Business growth

Achieved through applying data to optimise proactively, instead of reactive reporting

Get In touch

Or book a call directly:

View Other Services

For more thorough data ownership and governance, read about my Server Side Tagging services.

Past & Present Clients:

Read More

Poor Conversion Rate? Conventional ‘CRO’ is not the answer

CRO Best Practices to boost your online platform Answering this question is why we have an industry around Conversion Rate Optimisation (CRO). This article will go over common mistakes and CRO best practices. Fundamentally, understanding data and applying it to the business context is the key to success, however, it’s quite common for CRO to…
The Google Analytics 4 Session: How it’s calculated

How are Google Analytics 4 sessions calculated? A common question in marketing is, “How many people visited my website last month?” the answer should be relatively simple. Most marketing analysts would use the go-to metric they have always used, and the stakeholders wouldn’t expect anything else: the Google Analytics 4 session. If we break down…