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  • 5 things to consider when using Google Analytics 4

    GA4 has been here for a while now, but still, it needs “hacking” to get the best results. Many users need GA4 Help, you are not alone! In 2023, Google killed GA as we knew it, leaving many organisations without a reliable data source for digital platforms. An overarching rule of all the GA4 considerations,…

  • Agility and Expertise: The benefits of digital analytics freelancers over full-time hires

    Digital analysts need to go beyond one set of skills. Often in digital analytics recruitment, the focus is on someone to own a deliverable or tool, but this does not consider the broader role requirements needed for effective project delivery. This generally leads to digital analysts getting really good at one bucket of analytics, such…

  • Google BigQuery should be integral to your analytics tech stack

    Google has recently announced changes to sampling in the GA4 user interface, so this is another good reason why businesses should embrace big data. In this article, I talk about sampling and all the other benefits of using Google BigQuery over standard reporting. What is Google Big Query? Google BigQuery is a way to access…