Get full peace of mind your data collection is not only compliant, but fully optimised.

Most websites have some form of cookie banner implemented, which withholds tracking scripts based on the user consent choice. When was the last time your business checked to see if this was withholding 100% of scripts?

It’s easy for cookie banners to be forgotten. As new features and pixels get added to websites, these tags need to be actively configured for privacy and vetted in the data they are collecting.

If this isn’t done:

1. You could be collecting user data without consent, unintentionally.
2. You could be collecting Personally Identifiable Information (PII) in GA4 unintentionally.
3. This PII is a risk to your business and be providing no value.
4. You could open yourself up to fines of up to 4% of annual revenue up to £17.5M*
5. You lose trust of your customers and harm your brand image

I offer standalone website complaince audits for £300, which will give you complete peace of mind, and the assurance that there isn’t not a potentially lengthy, time consuming and expensive claim against your website.

For more thorough data ownership and governance, read about my Server Side Tagging services.

Is your data quality letting you down?

Google Analytics has changed forever, but what makes this change so meaningful? The fact that almost every website will have Google Analytics running in the background passively, or will have been actively using it for data and insights for the past two decades. To suddenly see the tool everyone has “grown up” with professionally go away is a shock to the system, and a steep learning curve.

Many businesses rely on the data that GA4 generates to fuel ecommerce merchandising, online marketing, lead generation, campaign optimisation and attributing marketing effectiveness. The change we have seen to the technology has disrupted businesses greatly. Despite this, it need not be painful, Apex Digital can ease the transition for you and your business.

Don’t let your website data be a case of..

Garbage in, Garbage out

Why get help with your implementation?

I’ll tell you:

1. GA4 requires more configuration.

GA4 has certain in-built events through it’s “enhanced measurement”, but tracking what we truly need is now more complex. There is no rule book for the correct implementation. With that comes a re-thinking of how we define traffic volume and the long term user interactions on websites.

2. You now require a holistic data strategy.

In GA4, we can use Tag Manager to send up to 25 event parameters with every event we send. The value of GA4 can be realised when we combine data points with each other to create intricate mappings, to find isolated nuggets of insight. Skilled planning and forethought is the key to success in any robust GA4 implementation.

3. You can’t trust auto-migrated GA4 properties.

GA4 requires more configuration than dropping a tag onto your website. If you used Universal Analytics everyday for your business, and you chose to have your property auto-migrated by google, the data you’re looking at is probably not reliable.

4. The potential with GA4 is far greater.

Unlock the full potential of Google Analytics 4 to gain a deeper understanding of user behaviour, improving decision making and targeting.

Many businesses have set up a basic level of GA4 or were auto migrated. There is so much potential with the new data model which will improve your conversions through onsite and offsite optimisation. GA4 is not a one-size-fits-all solution, each business needs a bespoke implementation depending on exact requirements and conversion points.

I provide full auditing solutions and from-scratch GA4 implementations to ensure the best quality data is collected and used for your business.

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