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10 things to analyse that will improve website performance
What are the most effective data points to track that tell you how well your website is functioning? The purpose of most websites is either to drive ecommerce sales, drive leads or drive engagement with content. Some of these are applicable to all of these, while some are quite specific. The key metric we should…
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Privacy Sandbox: What is happening to 3rd party cookies?
You may have seen some noise online about the phasing out of third-party cookies and the introduction of Google’s Privacy Sandbox. This post is to explain what this means in varying aspects of digital marketing. There’s lots of emotive & negative language to describe this change. Some may call it a “cookie-pocalypse”, be very wary…
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Alternatives to GA4 (Part 1): Where is Digital Analytics Heading?
What other Digital Analytics tools are available? There are many Digital Analytics Tools that are alternatives to Google Analytics 4 (GA4) on the market today. These existed before GA4, but have come to the forefront because of the consensus that standard GA4 can be limited for many basic use cases. In this article I’m going…