1. Spend Less per Click

Identify the right potential customers to target and ensure no redundant keywords or audiences.

• Audit of advertising accounts such as Google Ads (PPC), Google Universal App Campaigns, Microsoft Ads, Affiliate marketing, Meta Pixels, Meta Retargeting, TikTok, and others.
• Optimising Ad Spend: Detecting underperforming marketing channels and campaigns involves defining metrics like return on advertising spend or cost per conversion. Subsequently, reallocating the budget to those channels that yield the highest return on investment
• Customer List Integration: Leverage your owned data to target customers on advertising platforms who share similarities with your existing customer base..

2. Convert these clicks better

Traffic volume generation is useless if the website is poor. Increase the conversion rate users better to bring down CPA.

Onsite optimisation requires meticulous attention. Quantifying the impact of changes, understanding data, and asking the right questions are imperative.

• Identify conversion Issues through data: Conduct a comprehensive audit of the digital analytics setup of your website to identify measurement gaps and accurate conversion recording. Using this data to understand why behaviour occurs the way it does, then generate ideas to solve bottlenecks in funnels.
• Scientifically optimising the website through A/B testing: Understanding what works and what doesn’t.
• Apply changes and continually optimise: A process called Conversion Rate Optimisation (CRO) to deliver permanent solutions.