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The company had held off taking the plunge into digital for quite a while. Technique Print Group has been known for its graphic design capabilities and quality litho printing for many years.
Commenting on the decision to add its own digital solution, Karl Smith, Managing Director of Technique Print Group, said: “Whilst the company maintained its litho focus, a growing percentage of work handled has suited digital production – either due to run length or a personalisation requirement – that we were having to outsource. This purchase will bring all of that digital work in-house, giving us total control over the production process.
“We looked at a whole host of the main digital equipment suppliers, including Konica Minolta, Ricoh, Xerox, and Canon – some of them more than once but from different distributors. Konica Minolta and Apex came out on top for us. The Konica Minolta equipment was, in our opinion, the most capable, but Apex made the real difference, because they understand print and have people who are able to look at a digital machine from a printer’s perspective. They also illustrate how serious they are about digital by having a machine in their own showroom, rather than using the manufacturers facilities, and by developing a full technical support structure of their own.
“This wasn’t the cheapest solution that we saw – but then the right equipment and the right supplier is more critical than just the price. Cost of the product is important, of course, but the purchase has to be right and the supplier has to be able to look after you as a customer. You need a supplier that understands your needs, and one that is going to be here tomorrow as well.”
Konica Minolta’s C6000 creates extraordinary colour and monochrome printed images at up to 60 pages per minute. The product incorporates real-time image density and colour density control sensors for long-run stability, as well as high-speed scanning, digital colour printing, modular inline finishing capabilities and versatile Image Controller options to fit the demands of any production workflow. The device images at up to 1200 x 1200 dpi resolution with 8-bit processing for smoother, more realistic images. High-performance Image Control options from Konica Minolta and Fiery are combined with Apex’s own pre-press knowledge, colour know-how, and technical support.
By bringing the work currently being outsourced back under its own roof the company will be close to covering the cost of the new equipment. “We have plenty of work to get the new kit off to a flying start, but we can now actively sell digital print as a service as well,” said Karl Smith. “We know that existing customers have work more suited to digital that we believe we can win. I have no doubts that this investment will pay for itself extremely quickly.”
Commenting on the installation for Apex Digital Graphics, Neil Handforth, Sales and Marketing Director for the company, said: “Our focus on what printers need from a digital print solution has yet again helped to set us apart from the “box shifters” in this market. Print companies do need to be very wary of simply seeking out the cheapest digital kit, thinking that they will make it produce what they need. It really isn’t a simple or straightforward process. Our support team bring many years of pre-press and printing know-how to the market and are able to focus on digital production from a professional print perspective: both Apex and its customers believe that it makes a significant difference.”
Formed in 1986, Technique Print Group has 20 staff and a turnover of £2m. The company offers a strong focus on graphic design and produces colour brochures, business stationery, catalogues, leaflets and posters. Customers include agencies and publishers, but its prime focus is on end-user marketing departments. The highly experienced team have all been involved in design and print for many years. The company web site suggests: “If you have an almost impossible deadline and need a job produced quickly then get in touch to see how we can perform for you. We like to surprise.”
Based in Banbury in North Oxfordshire, Technique Print Group’s central location enables it to conveniently supply customers throughout Oxfordshire, Buckinghamshire, Berkshire, Warwickshire, Northamptonshire, Birmingham and London, but with customers as far away as Cornwall and Scotland the company is quite capable of supplying to businesses anywhere in the UK.
Konica Minolta presses from Apex