Reach the Apex of Your Industry
Get ahead by utilising your most powerful asset: Data
Technical Marketing to suit business scaling ambitions
We are Technical Marketers
The intersection of marketing strategy and technical development
What?
Businesses need to utilise data better to add value and become more efficient.
Why?
It is getting harder to achieve the same return on marketing investment, because the data fueling strategy is becoming more incomplete, opaque and unusable as out of the box SaaS tools, e.g. Google Analytics became worse for non-technical marketers.
How?
Leverage better, owned data into the full customer journey to feed better informed targeting and conversion through advanced Technical Marketing.
Technical Marketing Solutions
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GA4 Audits & Implementations
Are you stuck with a below standard GA4 implementation? You’re not alone. Find out how Apex Digital can optimise GA4 and other tools to help you advance your Digital Analytics
Onsite Optimisation: Digital Analytics & CRO
You could be wasting money paying for clicks to your website which is poor at converting users. Increase your return on advertising spend with a highly effective website.
Digital Marketing Setup & Optimisation
There are so many opportunities to target better customers who are more likely to convert, with tagging and advanced digital analytics, ensure your setup is perfect.
Data Transformation
Digital data is powerful, but how about the rest of your business data? Join up your datasets and realise powerful enrichment can boost your efficiencies and revenue.
Team Training in Technical Marketing
Although getting everything setup is one thing, but empowering marketing teams to be more data literate and advance your day-to-day operations without the need for consultants.
Bespoke Projects
By combining these techniques, your business will become highly data-driven, which in turn will blow away the competition and grow your business sustainably.
Trending Topic
Google Analytics 4 is now the primary analytics tool used globally. Is your business fully transitioned?
If you are struggling to migrate, apex digital provide full GA4 implementations.
Get in Touch
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10 things to analyse that will improve website performance
What are the most effective data points to track that tell you how well your website is functioning? The purpose of most websites is either to drive ecommerce sales, drive leads or drive engagement with content. Some of these are applicable to all of these, while some are quite specific. The key metric we should…
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Privacy Sandbox: What is happening to 3rd party cookies?
You may have seen some noise online about the phasing out of third-party cookies and the introduction of Google’s Privacy Sandbox. This post is to explain what this means in varying aspects of digital marketing. There’s lots of emotive & negative language to describe this change. Some may call it a “cookie-pocalypse”, be very wary…
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Alternatives to GA4 (Part 1): Where is Digital Analytics Heading?
What other Digital Analytics tools are available? There are many Digital Analytics Tools that are alternatives to Google Analytics 4 (GA4) on the market today. These existed before GA4, but have come to the forefront because of the consensus that standard GA4 can be limited for many basic use cases. In this article I’m going…